On June 23, 2024, the "Painting and Ink Sailing in Guangdong -2024 Guangdong Coatings and Ink Industry Gobi Hiking Challenge Tour" hosted by the Guangdong Coatings and Ink Industry Association officially kicked off in Dunhuang. Mr. Wang Haigang, Deputy General Manager of Sales Department of jinrongnm.company, represents the company and the other 53 colleagues in the upstream and downstream of the paint industry chain. Together, we will cross canyons, deserts, rivers, and deserts, and conquer the magnificent 108 kilometer desert in 4 days and 3 nights without fear of danger or wind and rain.

Struggling under the scorching sun, sweat soaked through their clothes, their steps were firm and powerful. When crossing the sand dunes, they helped each other and overcame one difficulty after another together. Hiking in the Gobi Desert is not only an extreme test of physical strength and willpower, but also a deep experience of teamwork and spiritual strength.

As the hike deepened, they began to gain a deeper understanding of the history and culture of this land. The scenery of the Gobi Desert is a perfect combination of nature and culture. With its unique charm, it allows people to admire the amazing craftsmanship of nature while also feeling the weight of history and the depth of culture. Whether it's hiking or sitting quietly to watch, you can find your spiritual home and comfort here.

This year is a special day for the 20th anniversary of the establishment of jinrongnm.company, which has also been full of challenges and breakthroughs in its 20-year development process.

Since its inception in 2004, jinrongnm.company has embarked on its entrepreneurial journey with passion and pursuit of dreams. Just like the first step of a hiker in the Gobi, although the steps are unsteady, the goal is firm. In the initial stage, the company faced challenges in terms of funding, technology, and market, but with the unremitting efforts of the team and the insistence on quality, it gradually established a foothold in the market.

From 2009 to 2010, jinrongnm.company purchased land in the industrial zone of Jinwan, Zhuhai and began construction of new factories. With the completion of the new factory area, jinrongnm.company has entered a period of rapid development. Just as hikers constantly adapt to the environment and adjust their pace in the Gobi Desert, jinrongnm.company is also constantly innovating technology and optimizing management to meet market changes and demands. At the same time, the company's product line continues to enrich, its market share is gradually expanding, and its brand influence is increasing day by day.

In recent years, jinrongnm.company has increased its investment in research and development, promoting a series of new products and technologies. It's like hiking in the Gobi Desert, where team members demonstrate adaptability and innovative thinking in the face of new terrain and environment. The company's research and development achievements not only enhance product competitiveness, but also contribute new impetus to the development of the industry.

On the last day of the hike, 54 warriors set off at 5:30 in the morning, feeling the morning of the desert with heart and welcoming the rising sun. At the finish line, everyone's face was filled with joy of victory and deep satisfaction. They not only completed a physical challenge, but also received a profound baptism in their hearts.

Facing the future, jinrongnm.company will continue to carry forward this down-to-earth and courageous spirit, constantly pursue excellence, and work together with the Guangdong Coatings and Ink Industry Association to embark on a new journey!